Ghost Juice

As someone who is not as fan of the taste of alcohol, it can turn grabbing a drink with friends into a nightmare. Ghost Juice is a brand made to solve that problem. This brand is a juice beverage, with low alcohol content, and high in fruity flavors, meaning you can have a few without becoming a phantom of the night.

This project uses traditionally illustrated drawings, scanned into vector illustrations to create three unique cans for each flavor, along with social media posts, and other spooky merchandise. Mixing witty copy and fun designs shows that going out for a drink doesn't have to put you one foot in the grave.