Berry Rush
In need of a fresh fruity baked good? Look no further than Berry Rush! This brand was built from the ground up and started with loveable fruit themed mascots. When you walk into the bakery, you can tell from décor to package design that berries are a crucial part of our branding. To announce Berry Rush to the world, out of home advertising was used. Billboards, bus shelters, and bus wraps all directed viewers to ‘rush’ on over! The website was designed to attract customers from far and wide; as well as include a game based on the mascots for some more berry themed fun! When all these design elements come together, one really gets the feeling of this cute, fun and tasty new bakery.
Brand Identity
Packaging
Advertising
Interactive